Goodwoof Advert

Agency – Goodwood
Produced by the Goodwood Team
Production Manager – Samantha Cliff
Director of Photography – Piotr Karter

I had the honour of working with an amazing crew from Goodwood and the incredible animal photographer Tim Flach. I was brought in as Director of Photography on a unique shoot that involved filming dogs from underneath a glass surface. The goal was to capture the natural movements, turns, and paws of the dogs in a visually compelling way. The lighting setup was quite complex, as can be seen from the behind-the-scenes video, and required careful attention to detail to achieve the desired effect.

The project was shot over two days—on day one, Tim captured the still photographs, and on day two, we filmed the moving images that would eventually become the advert for the renowned Goodwoof dog event at the Goodwood estate. It was an enormous privilege for me to work alongside such a talented professional as Tim, and to collaborate on a project that truly showcased the beauty and personality of these animals. The result was a dynamic and engaging piece that perfectly represented the spirit of Goodwoof.

Behind the scenes of the shoot