Just a Period Campaign for Wellbeing of Women
Agency: Lark
Director/Producer: Meghna Gupta
DoP: Piotr Karter
As the Director of Photography on the Just a Period Campaign for the Wellbeing of Women Charity, my primary goal was to create an intimate, visually compelling atmosphere that allowed the stories of five women to be told authentically. Each woman had a unique diagnosis related to menstrual health, from fibroids to endometriosis, and our challenge was to ensure that their emotions and experiences were captured in a way that was both honest and powerful.
We used a three-camera setup: a wide shot to establish the scene, a mid-shot on a slider for dynamic motion, and close-ups to capture the subtle emotions in their faces and hands. Lighting played a crucial role in emphasizing the warmth and rawness of the narratives, creating an environment where the audience could truly connect with the women’s experiences. Our aim was to shine a light on an often-dismissed issue and visually convey that these are not isolated stories—they’re real, lived experiences that deserve attention.
